Several users of the Samsung Galaxy Tab S7 FE recently reported a camera issue through the community. Get the latest insights through Google News.However, Chiel Agency is an ad firm under the Samsung group and it has partnered with Lightfarm to create Sam, we can surely expect that Samsung could soon announce it as an official character. The site released a list of the entire team working on the project.Īs per the info shared by Lightfarm, it has used different software like Adobe After Effects, SideFX Houdini, Adobe Photoshop, Marvelous Designer, and Blender 3D to create Samsung’s new virtual assistant, Sam. Plus, her overall aesthetic is even more appealing, courtesy of Dunyaku. The company has also stated that it has collaborated with Cheil Agency to create more realistic character design materials.īoth of the companies teamed up to develop Samsung’s new virtual character and as a result, Sam’s hair and clothes look more realistic. This upcoming virtual character could be called Sam, which has more expressions, poses, and textures that make it more interesting and modern.Īccording to the latest information (via AndroidHeadlines), Lightfarm Studios has shared a set of renders of Sam, that gives us a more precise view of Samsung’s next virtual assistant. This new version has recently appeared on the web that looks quite charming.Įven after having in the form of 2-dimensional, the character received a radical modification treatment to make debut on social media. Samsung’s official virtual assistant character was firstly launched in the 2-dimensional form, and now, it looks like the company is preparing to introduce its new virtual assistant as a 3-dimensional character very soon. Previously, it was said that the name of this new 3D assistant is “Sam”. In our opinion, Samsung needs to act quickly and bring Sam to life in an official capacity while the window of opportunity sits wide open.Months after its first appearance, Samsung’s new virtual assistant was spotted on its official Twitter account in Mexico in which it was promoting the Galaxy Z Flip 3, Smart TVs and more. While NEON’s tech is still early days, the potential, and interest in, fake humans is real, with Samsung’s CES presentation validating virtual humans as powerful storytelling devices.Ĭonsidering Samsung’s experimental history in creating virtual humans, with some campaigns hitting and others near-missing, one should ponder whether or not Samsung will step up and elevate the Sam character beyond her current state as an unverified render with viral potential. Despite the pieced together illusion of an in-progress virtual human future, tech media still bought in, effectively picking NEON as the fan-favorite of the event. At CES 2020, Samsung’s NEON leveraged significant, digital smoke and mirrors to pitch a virtual human assistant future. Samsung, too, has a history of over-selling virtual humans. All considered, it should not surprise you to see a subsidiary studio of Samsung experimenting with virtual personas, as it’s in Samsung’s DNA. Taking Galaxy even further, Samsung worked with The Diigitals’ Shudu Gram in a beautifully architected campaign to associate their technology with the innovation of virtual influencers. In 2019, Samsung partnered with Brud’s Lil Miquela for a multi-month #TeamGalaxy campaign, placing their latest Galaxy phone in the coveted mirror-selfie spot of the Miquela storyline. While Sam may not be a confirmed creation of Samsung (yet!), Samsung has a long history of innovating in the virtual influencer space. Virtual assistants, such as Siri, and virtual influencers, such as Miquela or FN Meka, continue to grow in popularity as the need for more captivating and humanized digital experiences grows. Now, people are even speculating whether or not Sam could replace Samsung’s current AI assistant, the faceless and forgettable Bixby. Samsung Sam’s viral success illustrates people’s desire for more virtual humans, even fully branded ones. Whereas the actress who plays Flo will eventually grow out of her character and Progressive will be forced to retire her human image, Sam will never age or die and has the potential to be a brand spokesperson for Samsung indefinitely. With her piercing blue eyes and bob haircut, Samsung Sam looks as if Pixar recreated Flo from Progressive as a virtual assistant.
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